Tips Of Marketing Happy Hour Specials In Bethesda MD

By Jason Collins


As the week unwinds, many people anticipate to spend the better part of the evening eating and drinking after a tiresome day at work. At times, the cafeteria may have a few guests or none at all except the workers during such times. Conducting intense marketing of your Happy Hour Specials in Bethesda MD is a good way to increase the food and beverage sales.

After-hours mostly take place in the evening. Research shows that a fifth of these who visit restaurants to eat and sip cocktails are mostly young people. Hence, such a time means a lot to them. As an entrepreneur, seize this opportunity to do promotion. You will be surprised at just how a good marketing mix may bring you additional revenue.

For your promotion to bear fruits, make use of the internet. Millennials in Bethesda, MD form a part of the market that is attracted to a trendy and distinct area. They go for what suits this taste. Therefore, add a touch of such qualities to your bistro and advertise it on social media. This way, you communicate to the intended market.

Lowering the prices against food and beverages in the menu is an effective way of converting the quiet hours into a buzz of activities within the area. Almost fifty percent of those who hold evening specials with high regard are lured by low price tags on foods. Affordable food and beverages motivate them to enter a particular cafeteria after a busy time at work.

It is vital to grant your clients their wish. One can only do this by adequately researching on what they look for when they enter into the cafe. Their needs and preferences should be your concern since you are opened to serve the guests. Knowing these needs makes you capable to come up with a menu card that fits their lifestyle as well as their habits of dining. It makes them remember the experience.

Offer deals on group visits. In Bethesda, MD, hardly does a client come in solo to experience the bliss of evening specials. In most cases, they are accompanied by other colleagues from work. Therefore, use group deals to give them a reason to flock the area. Lowering prices or giving discounts on starters or wines makes them love the experience in your eating place. It brings in repeated business.

Anyone who knows what evening specials are can concur that the evening is usually a much awaited time. Meeting their high anticipation is challenging. However, planning ahead and training your staff to view this time as an ongoing course is key to make you serve the client better. For instance, if you offer dinner, then discuss with your team on what to offer way before time. Planning makes the service seamless.

To affirm your clientele that your restaurant is the better place to go for happy hour specials, create an opportunity for them to eat and drink during the night. Not everyone is able to partake the experience between four and seven in the evening. As a way of involving them too, create time in the night, from eight and ten oclock for them to enjoy dinner at affordable prices.




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